Why bam squishy chose food-grade silicone for our squishy toys

I didn’t start this brand to sell toys.

It started with daily stress.
Just stress.

Cute Orange Bear Bam Squishy BAMSQUISHY

Squishies slowly became part of my daily life.
On my desk.
In my bag.
Usually when my mind wouldn’t slow down.

And after a while, I noticed something most people don’t think about at first.

What are these things actually made of?

If you’ve seen a child with a squishy, you already know.
They squeeze it.
Then they bite it.
Sometimes they chew on it for no reason.

At the beginning, I tried different materials.
PU foam.
Cheaper silicone. The kind that’s easy to find.

Some samples looked fine.
A few even felt okay at first.

But after a few weeks, things changed.

The smell wasn’t the same.
The surface felt strange.
Small cracks showed up earlier than I expected.

That didn’t sit right with me.

Food-grade silicone was the first material that didn’t raise red flags.
No BPA.
No heavy metals.
No harmful plasticizers.

If it accidentally ends up in someone’s mouth, it’s safer.

Safety isn’t a feature.
It’s just the minimum.

People don’t keep a squishy because it looks cute.

They keep it because of how it feels after squeezing it again and again.

Food-grade silicone has a steady rebound.
Not fast.
Not weak.

It’s smooth.
Not sticky.
Soft, but still holds its shape.

When you let go, it slowly comes back.

That rhythm matters.
It’s quiet.
A little calming.

That’s usually when a squishy stops feeling like a toy.

I didn’t want to make something that breaks down in a week.

Too many squishies do.

They crack.
They harden.
Sometimes they start to feel dusty.

And then they get thrown away.

Food-grade silicone lasts longer.
It handles repeated squeezing.
It doesn’t tear easily.

You can wash it.
Use it every day.
Carry it around without thinking too much.

If someone keeps something with them every day,
it should last longer than a short phase.